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Autumn Perfumes Are My Entire Personality—These 7 New Launches Will Guarantee You Compliments

From Byredo to Chanel, these are the best new autumn perfume launches to have on your radar for 2026.

Merit New Wave Is Finally Here—This Is Everything We Want You to Know
Красота · 8 октября 2026 г. · EN

Two years after the launch of Retrospect, Merit has launched its next fragrance: New Wave. Our beauty director speaks with the perfumers to reveal all.

Diptyque Candles Have Quietly Rebranded—These 9 Will Always Be Found in the Chicest Homes

Who What Wear UK editors are fragrance experts, and we know a thing or two about Diptyque candles. Between us, we've smelled them all—these are the best.

Wilting Lilacs, Damp Stone, and Strikes of Lightning: This IYKYK Perfume Is a Romantic Mood Obsession

Heretic Parfum is known for its darkly romantic, atmospheric scents. Here are 12 standouts to add to your fragrance lineup, according to an editor.

From Black Orchid to Lost Cherry, These Are the 9 Tom Ford Fragrances Worth Knowing

From juicy cherry and sparkling citrus to rich tobacco and creamy sandalwood, these are the Tom Ford fragrances worth discovering.

"Elizabeth Bennet Is the Original Miu Miu Girl": Emma Corrin on Perfume, Primer and Pride and Prejudice

We spoke to Emma Corrin about their best beauty tips, tricks and product recommendations. Read our exclusive interview here.

Fruity, Crisp and Delicious—These 9 Perfumes Are Basically Autumn in a Bottle

These delicious forest fruit perfumes smell exactly like stepping into an enchanted, blackberry-spiked woodland on a crisp autumn morning.

From Cigar-Bar Plumes to Singed Vanilla, These Smoky Perfumes Are Made for Compliments This Fall

WWW beauty editors and fragrance experts found the very best smoky perfumes for the cold-weather season. Inside, shop rare Guerlain deals and brand-new drops.

Tate McRae on Scent, Songwriting, and Defining Her Next Era
Красота · 1 октября 2026 г. · EN

In an exclusive interview, Tate McRae discusses her first fragrance, the nostalgia around pop-star perfumes, and how the scent is inspiring her next album.

From L.A. to London: The Coolest People Wear This IYKYK Perfume Brand
Красота · 27 сентября 2026 г. · EN

Iggywoo perfumes are the unique, editor-approved fragrances to know about. Click here to see one beauty editor review all six of the brand's signature scents.