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Chanel's new short film offers a rare glimpse into the making of its most iconic scent. Who What Wear has an exclusive first look.

See how perfume expert, Erin Nicole, suggests layering Carolina Herrera's Good Girl perfume collection to suit all your different moods.

If you want a warm yet sophisticated fragrance this season, try a suede perfume. Inside, shop 11 expert-recommended picks from Jo Malone, Byredo, and more.

Plum is *the* underrated and expensive-smelling fragrance note for fall and winter 2026. Here are the best picks.|default()|default()|default(Juicy, jammy, and mouthwatering.)|default(Juicy, jammy, and mouthwatering.)|default(I've been a beauty editor for a decade, and I've picked up more than a few insider secrets along the way. Let me share a few. 1) Gray brow gel is ideal for people with cool-toned skin and hair. 2) Azelaic acid is one of the best ingredients for reducing redness, soothing irritation, and brightening discoloration. 3) The easiest way to curate a sophisticated, highly personal scent collection is by shopping based on a single fragrance note.)|default(The latest Buying Guide,/buying-guides,,buying-guides, breaking news, comment, reviews and features from the experts at %site%)|fteTrans({"category":"","site":"Who What Wear"})

Many fragrances have earned icon status, but Donna Karan Cashmere Mist eclipses them all. Read the story to see why It girls are still wearing this scent over thirty years later.

Cashmere perfumes are the cozy, chic, and sophisticated option for fall and winter 2026. Click here to see the nine best ones.

From Byredo to Chanel, these are the best new autumn perfume launches to have on your radar for 2026.

Two years after the launch of Retrospect, Merit has launched its next fragrance: New Wave. Our beauty director speaks with the perfumers to reveal all.

Who What Wear UK editors are fragrance experts, and we know a thing or two about Diptyque candles. Between us, we've smelled them all—these are the best.

Heretic Parfum is known for its darkly romantic, atmospheric scents. Here are 12 standouts to add to your fragrance lineup, according to an editor.

From juicy cherry and sparkling citrus to rich tobacco and creamy sandalwood, these are the Tom Ford fragrances worth discovering.

We spoke to Emma Corrin about their best beauty tips, tricks and product recommendations. Read our exclusive interview here.