From L.A. to London: The Coolest People Wear This IYKYK Perfume Brand
Iggywoo perfumes are the unique, editor-approved fragrances to know about. Click here to see one beauty editor review all six of the brand's signature scents.
I've been a beauty editor for 10 years. Throughout that time, I've tested hundreds, if not thousands, of perfumes. Classic florals! Sparkling citrus! Mouthwatering gourmands! You name it, I've spritzed it. After separating the good from the bad and the downright delicious, I've noticed a theme. My favorite fragrances are transportive—they instantly drop me into a specific scene, whether real or imagined, with a single sniff. These "storytelling scents," as I call them, take me anywhere from an autumnal stroll through Stars Hollow to a sun-drenched Balinese beach, an expensive Italian villa, and beyond.
Recently, I came across a fragrance brand whose entire product portfolio is built on these kinds of whisk-away scents. Meet Iggywoo, a perfume label founded in LA by British perfumer Richard Saint-Ford. He created Iggywoo with the belief that perfume, like music and film, has its own atmosphere, which you can enter at any time; he calls it "scent escapism." As a self-taught perfumer, Saint-Ford creates "instinctively and without inherited rules," producing imaginative perfumes.
Iggywoo's six elixirs are unique, standing out amid a sea of internet-viral, smell-like-everyone scents. Even the names are distinct; monikers include Cashmere Show Pony, Pistachio Voodoo Child, and Fatasma Overglow, among others. So without further ado, allow me to introduce you to these IYKYK fragrances.
Lost in Vanillatopia
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IGGYWOO
$189
Bohemian Water
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IGGYWOO
$195
Cashmere Show Pony
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IGGYWOO
$189
Pistachio Voodoo Child
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IGGYWOO
IGGYWOO Pistachio Voodoo Child
$189
Fantasma Overglow
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IGGYWOO
$189
Cherry Love Extreme
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IGGYWOO
$189
The Discovery Set
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IGGYWOO
$45