Couture

It Girls Have Been Wearing This Signature Scent for Over 30 Years—Here's Why It’s Still Iconic

Many fragrances have earned icon status, but Donna Karan Cashmere Mist eclipses them all. Read the story to see why It girls are still wearing this scent over thirty years later.

Красота15 октября 2026 г.

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Donna Karan
(Image credit: Donna Karan)Donna Karan

Countless fragrances have earned icon status, but none have stood the test of time quite like Donna Karan's Cashmere Mist Eau de Parfum ($135). This quiet-luxury scent is quite literally in the Fragrance Foundation Hall of Fame! I remember being so enchanted when I saw this elegant bottle on a department store display when I was younger. I was drawn to the sophisticated sculptural shape and warm, ambery, floral scent profile (even though, at the time, I was spritzing bright, bubbly fruity scents with abandon). The sheer fresh floral notes of Moroccan jasmine, lily of the valley, and bergamot are balanced by a sensually soft base of sandalwood, musk, and amber, making for an utterly intoxicating fragrance.

Years later, I was reintroduced to the timeless classic when the Cashmere Mist Antiperspirant Deodorant Stick ($32) went viral on social media. Beloved for its alluring scent and all-day protection, it was named the #1 luxury fragrance body product, which cemented its status as the It girl bodycare item. Given its accolades and longevity, it's only natural that this cult favorite would be a part of Who What Wear's forthcoming 20th anniversary celebration. Who What Wear carefully handpicked a few iconic brands to include in guests' gift bags, and if you're lucky enough to attend the celebration, you'll receive a bottle of Cashmere Mist. If you can't wait to try or restock this iconic scent, keep scrolling to shop every iteration, from the original eau de parfum to the ever-popular antiperspirant deodorant to the fresh eau de toilette.

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