The Winners of the Who What Wear UK Next in Beauty Awards 2026 Have Been Crowned
After months of testing, our editors and expert judges confirm that these are the best beauty products in the world right now.
Welcome to the Who What Wear UK Next in Beauty Awards 2026, our definitive edit of the best beauty products of the past 12 months. At the start of the year, we enlisted the help of some of beauty’s biggest names to help our editors test, trial, review and research every product that came their way, and then document and share their testing process. The result? A handpicked roundup of only the very best across skin, hair, makeup, fragrance, body and nails. If there’s one thing we know for sure, it’s that on these pages, there’s no such thing as a wrong turn.
OUR JUDGES
Hershesons Almost Everything Cream
SISLEY PARIS Black Rose Concentrate Serum
THE INKEY LIST Oat Balm Cleanser
Living proof Perfect Hair Day Advanced Clean Dry Shampoo
HOURGLASS COSMETICS Phantom Blur Balm
CHARLOTTE TILBURY Exagger-Eyes Easy Eyeshadow Stick
ESCENTRIC MOLECULES Molecule 01
Chloé Atelier des Fleurs Sous les Pins Eau de Parfum
39BC Fig Milk Oil Body Cleanser
ST. TROPEZ Express Dark Whipped Mousse
OUR EXPERT JUDGES
ALISHA DOBSON Managing Director, Bleach London Brixton
ELEANOR HARTLEY Medical Director, Hart Medical
DR MARY SOMMERLAND Consultant Dermatologist
VICTORIA MAGRATH Fashion and Beauty Blogger, Founder of byfrow
RUBY HAMMER MBE Gobal Artist and Brand Founder
SHARMADEAN REID MBE Entrepreneur and Author
PHOTOGRAPHER: Rebecca Munroe Beauty director: Shannon Lawlor Beauty Editor: Eleanor Vousden Deputy Beauty Editor: Grace Lindsay Location: The Newman Hotel
