Introducing the Fragrance Winners of the Who What Wear UK Next in Beauty Awards 2026
After months of testing, our editors and expert judges confirm that these are the best fragrance products in the world right now.
FRAGRANCE
Remaining impartial when it comes to perfume testing is no easy feat, but luckily our panel of judges have years of experience under their belts. The very best perfumes might not always appeal to every taste, but they evoke emotion, pique interest and leave a lasting impact.
Escentric Molecules Molecule 01
Amouage Sequence
“
This scent made its way into my permanent rotation of fragrances, which says a lot.
”
Givenchy L'Interdit Eau de Parfum
TOM FORD BEAUTY Soleil Neige Eau de Parfum
Diptyque Rhubarbe Candle
A mouthwatering aroma of rich berries with a hint of peppercorns—it's the perfect autumnal blend.
CHLOE Atelier des Fleurs Sous les Pins Eau de Parfum
PHOTOGRAPHER: Rebecca Munroe Beauty director: Shannon Lawlor Beauty Editor: Eleanor Vousden Deputy Beauty Editor: Grace Lindsay Location: The Newman Hotel
