Introducing the Best in Class Winners of the Who What Wear UK Next in Beauty Awards 2026
After months of testing, our editors and expert judges confirm that these are the best beauty products in the world right now.
best in class
After much testing, swatching and reviewing, we’ve handpicked the very best products across our skin, hair, makeup, body and nail and fragrance categories, as well as awarding some other special accolades. These are the crème de la crème from each category that have been awarded our prestigious Best in Class status. Ahead, you’ll find the top nine beauty products of the year, pioneering efficacy, innovation and real results.
“
Ever since this product launched, I have refused to be without it—it is the single most impressive multi-tasker around.
”
HERSHESONS Almost Everything Cream
TAKAMI Daily Renewing Soft Peel
DOVE Raspberry & Rose Whole Body Deodorant Spray
NAVY PROFESSIONAL Doris Curved Manicure Pusher
Rocco Beauty is the brand that really puts the fun back into skincare.
CHANEL Les Beiges Serum Concealer
PHOTOGRAPHER: Rebecca Munroe Beauty director: Shannon Lawlor Beauty Editor: Eleanor Vousden Deputy Beauty Editor: Grace Lindsay Location: The Newman Hotel
