Introducing the Makeup Winners of the Who What Wear UK Next in Beauty Awards 2026
After months of testing, our editors and expert judges confirm that these are the best skin products in the world right now.

MAKEUP

We enlisted beauty editors, makeup artists, brand founders and tastemakers to swatch, scribble and blend every makeup entrant. Their standards and expectations are sky-high, but these deserving winners ticked every single box.


DIOR BEAUTYDior Backstage Airflash Mist
BYFROWPigment Pencil
“
I love that you can throw a couple in your bag and have a full face of makeup—such a great on-the-go space-saver.
”

HOURGLASSPhantom Blur Balm
CHARLOTTE TILBURYExagger-Eyes Easy Eyeshadow Stick

MERIT Clean Volume Mascara
A beautifully packaged, truly gorgeous product with an incredible finish. It really is special.
VICTORIA BECKHAMColour Wash Bronze Water Tint
PHOTOGRAPHER: Rebecca MunroeBeauty director: Shannon Lawlor Beauty Editor: Eleanor Vousden Deputy Beauty Editor: Grace Lindsay Location: The Newman Hotel
