Introducing the Hair Winners of the Who What Wear UK Next in Beauty Awards 2026
After months of testing, our editors and expert judges confirm that these are the best hair products in the world right now.
HAIR
Whether you're in the market for a curl cream, a styler, a shampoo or a scalp serum, our judges have put in months of testing time to make sure our winners are products that will never let you down. From beauty editors to celebrity hair stylists, you can rest assured that these products come approved by the best of the best.
COLOR WOW Money Laundering Shampoo
LA BONNE BROSSE The Universal Shine & Care Hairbrush
HERSHESONS Almost Everything Cream
“
La Bonne Brosse is like the Rolls-Royce of hairbrushes—not only do they look incredibly chic, the boar bristles are gentle for more sensitive scalps, too.
”
OLAPLEX No.3Plus Complete Repair Treatment
LIVING PROOF Perfect hair Day Advanced Clean Dry Shampoo
There are few dry shampoos that rival this cult classic. It really does help to make hair look and feel cleaner.
Cécred Scalp Refreshing Spray
K18 FutureIQ Biomimetic Hair Longevity Serum
PHOTOGRAPHER: Rebecca Munroe Beauty director: Shannon Lawlor Beauty Editor: Eleanor Vousden Deputy Beauty Editor: Grace Lindsay Location: The Newman Hotel
