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Merit New Wave Is Finally Here—This Is Everything We Want You to Know
Красота · 8 октября 2026 г. · EN

Two years after the launch of Retrospect, Merit has launched its next fragrance: New Wave. Our beauty director speaks with the perfumers to reveal all.

I Own a Fashion Brand in L.A.—This Is the 3-Piece Uniform That Always Makes Me Feel Cool

This is the three-piece outfit idea that's always cool and chic.

Butterflies, Lace and Extraordinary Denim: Zimmermann’s Kaleidoscope Collection Is All We Want to Wear Next Season

The Australian label showcased stunning craftspersonship in a playful, feminine collection destined for your favouriteSS27 occasions. Read more here

I Just Got Back From Spain—6 Fall Trends I Spotted From Madrid to Seville

A fashion writer shares the six fall trends she saw everywhere on a recent trip to Spain.

Live From Paris: The Only 6 Fall Shoe Trends That Matter to French Women

We've turned to the French fashion set to identify which fall shoe trends are worth investing in this season. Here, the six styles you'll see them wearing.

From Paris to Caracas: Meet the 8 Designers That Make Up Fashion's New Guard in 2026

From Paris to Caracas, meet the designers making up fashion's new guard in 2026.

We Care About Chic Clothing Over Here—These New Zara Items Are Lovely and Will Sell Out

These are the best Zara fall 2026 items that will sell out by the end of October.

Behold, the 7 Most Beautiful, Interesting and Stylish Shoes of Winter
Тренды · 8 октября 2026 г. · EN

I've spent hours researching the top shoe trends for winter 2026—these are the seven styles you need to know about. See them here.

Wait: Did the "Girl Grip" Trend Just Render Our Big, Practical Tote Bags Obsolete?

From Fendi to Dior, mini handbags are back on the runways. Could this be a response to the demise of quiet luxury? One fashion editor weighs in.

Diptyque Candles Have Quietly Rebranded—These 9 Will Always Be Found in the Chicest Homes

Who What Wear UK editors are fragrance experts, and we know a thing or two about Diptyque candles. Between us, we've smelled them all—these are the best.

These Chic Knits Are on Sale and Bound to Sell Out
Находки · 8 октября 2026 г. · EN

Fall is here, and we're growing our knitwear collection with Tommy Hilfiger's top-tier assortment of luxe sweaters. There's a sale happening, and we've delved into our top picks.

From Chic to Chicly Creepy: 17 Halloween Nail Designs You'll Actually Want to Try

Halloween is just around the corner. See the 17 chic but creepy designs that pair well with any costume this season.