The Denim Special

Discover Who What Wear's 2026 Denim Issue filled with everything you need to know about denim and jeans right now.

THE DENIM SPECIAL

Welcome to the Who What Wear UK Denim Special, your guide to everything concerning the fashion-editor favourite fabric for the next six months (and beyond). Inside, find the only denim trends that will matter in 2027, a very thorough investigation into why we’re more than willing to spend upwards of £1000 on certain jeans and our exclusive shoot of the season’s coolest pieces.

HOW STYLISH CITIES DO DENIM

RIP THE SKINNY: HOW EXTREME WENT MAINSTREAM

ROUGH CUT

We Try Before You Buy

2027 Denim Report:From Chic to Shocking

GOOD GENES: GENERATION-DEFINING DENIM 'FITS

WOULD YOU SPENd £1000 ON JEANS?