Couture

Rough Cut

Forget everything you thought you knew about denim—this season is all about clashing washes, distorted cuts and more-is-more styling. See our exclusive shoot for inspo.

Тренды23 октября 2026 г.

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Rough

Cut

This season, denim feels more deliberate than ever. Seams have been twisted, jackets cut up and spliced back together, and jeans relaxed to the point of looking like they’ve been prescribed sleeping pills. This is how to do denim now.

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261002-jb-who-what-wear-denim-story-shot

Buttons have morphed from mere fastenings to considered decorations.

Look 2 & 3: Jacket and jeans, Tommy Hilfiger; shoes, Celine; belt, vintage; hat, Emma Brewin

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Look 4: Jacket, vintage; jeans (underneath), Calvin Klein; jeans (on top), Levi’s; bra, Fruity Booty; shoes, Celine; glasses, Prada

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261002-jb-who-what-wear-denim-story-shot

Look 5: Top and jacket, Bless; jeans, Levi’s; shoes and belt, Celine; hat, Laird Hatters

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Look 6: Shirt and scarf, R13; jeans, Celine; shoes, Tod’s; belt, vintage

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Why stop at double denim when adding a bleached boot to your look is an option?

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Look 7: Shoes, Bless

Look 8: Jacket, Carhartt; shirt, Levi’s; jeans, Calvin Klein; shoes, Diesel; hat, Laird Hatters

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Look 9: Shirt, R13; jacket, Diesel; jeans, Calvin Klein; shoes, Celine; belt, Elliot Rhodes; gloves, Paula Rowan; bracelet, Celine

Hair using Sam McKnight Photographer: Jed Barnes 1st Assistant: Bradley Polkinghorne Digital Technician: Alex Gale Styling: Hannah Hetherington Styling Assistant: Emma Govey Talent: Isla Holley @ Models1 Makeup Artist: Paige Whiting Hair Stylist: Mayuko Nakae Production: Town Productions