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I've Tried Every Luxury Fragrance Launch of the Year—These 7 Consistently Earn Me Compliments

Our beauty editor rounds up the best luxury perfumes of 2026. From Byredo to Bottega and Parfums de Marly to Dries Van Noten, these are the very best perfumes.

Красота24 октября 2026 г.

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A collage of luxury perfume bottles
(Image credit: Images courtesy of brands)Images courtesy of brands
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Best Luxury Perfumes 2026Why Trust Us

If you ask me, 2026 has been an exceptional year for new fragrances. And with so many perfumes passing through the beauty cupboard, I'm up close and personal with the best of the best when it comes to luxury perfumes. I sample launches from luxury fragrance houses months before launch and test the best luxury fragrances all year round—trust me, I've done the boots-on-the-ground (or perfume-on-the-blotter) journalism.Picking the very best luxury perfumes of 2026, however, wasn't an easy task. But after rummaging through my perfume shelves, spritzing this year's launches, studying perfume trends and charting the number of compliments each one got me, I've managed to compile my list of the best luxury fragrances that are truly worth the investment. Whether you're looking for an autumn perfume to take you through the season, or a new scent to get the compliments rolling in, scroll on for the very best luxury perfumes of 2026.

Best Luxury Perfumes 2026

A collage with perfume bottles layered over one another
(Image credit: Images courtesy of brands.)Images courtesy of brands.

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Why Trust Us

At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including some skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.

We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.