Couture

You Might Disagree, But I Think This New Colour Trend Is Chicer Than Navy or Brown

Navy and chocolate brown are chic, but I’ll know you’re a fashion person if I see you wearing the raspberry colour trend this winter.

Герои23 октября 2026 г.

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Zoe Kravitz walks down the street in New York wearing black trousers with black trainers, a black jacket and a raspberry jumper and scarf.
(Image credit: Getty Images)Getty Images
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You'd be forgiven for entering the winter months with a wardrobe made up almost exclusively of navy, chocolate brown and the occasional splash of burgundy. After all, these are the exact shades we've been told work best for crafting a cold-weather-ready rotation. This time around, however, I'm making a case for adding another colour to the mix.

Stepping out in New York, I spotted Zoë Kravitz wearing the chicest raspberry knit, complete with a matching scarf. Paired with black trousers, trainers and a coat, the vibrant shade brought a welcome burst of energy to her outfit while feeling entirely at home against an otherwise dark palette.

Zoe Kravitz walks down the street in New York wearing black trousers with black trainers, a black jacket and a raspberry jumper and scarf.
(Image credit: Getty Images)Getty Images

More vibrant than chocolate brown, navy or even burgundy, raspberry offers a refreshing alternative to the deeper tones we tend to gravitate towards throughout winter. Rich enough to complement our cold-weather wardrobes, it injects colour without feeling out of place.

Whilst Zoë's raspberry knit and scarf made the perfect finishing touch to her all-black look, this shade would work just as well alongside other winter staples, particularly chocolate brown and slate grey, breathing new life into the pieces you already own, without straying too far from the season's signature palette.

An under-the-radar colour trend that's well worth getting to know, read on to shop my edit of the chicest pieces in the shade.

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