Couture

My Hair Is My Most Complimented Feature—I've Mastered the Routine That Keeps It Healthy, Strong and Glossy

I swear by Olaplex's products to keep my hair strong, healthy and glossy, and this is the routine I use to maintain it.

Красота31 октября 2026 г.

Who What Wear UK beauty editor Eleanor Vousden with her hair styled in loose curls, and photos of the Olaplex hair products she uses
(Image credit: @eleanorvousden for Who What Wear UK)@eleanorvousden for Who What Wear UK

As a beauty editor, I'm asked a lot about haircare and how I keep my lengths looking and feeling strong. I have balayage through my hair, so it's been exposed to bleach, and my job often requires me to test hot tools, making my hair vulnerable to heat damage more than I'd like. However, there's one brand I can credit for my hair health, despite putting it through its paces. In fact, it's one of the most searched-for premium haircare brands on Boots.com over the past three months, and now my favourite hair brand has finally landed in-store and online.

A photo of beauty editor Eleanor Vousden with curled hair
(Image credit: @eleanorvousden for Who What Wear UK)@eleanorvousden for Who What Wear UK

Olaplex has been a staple in my haircare routine for a long time. It was the first to pioneer the concept of bond repair, and the patented technology is unlike anything else out there. It works on the three bonds that make up our hair's structure—disulfide bonds, salt bonds and hydrogen bonds—to repair heat- and colour-damaged strands and return them to their former glory. The brand has been trusted by salons and hairstylists for years, and as someone who tests hair products for a living, it's one of the most results-driven ranges I've tried for damaged hair.You may already know and love the iconic N°.3Plus Complete Repair Treatment; however, there are so many other products I swear by from the brand, so I'm sharing my full wash-day-to-bouncy-blowdry routine, featuring some of my favourites from Olaplex.

My Olaplex Routine

Eleanor's full olaplex hair care routine on a marble sink
(Image credit: @eleanorvousden for Who What Wear UK)@eleanorvousden for Who What Wear UK

The Weekly Treatment

Eleanor holding the Olaplex No3. Plus treatment
(Image credit: @eleanorvousden for Who What Wear UK)@eleanorvousden for Who What Wear UK

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The Shampoo and Conditioner

the olaplex shampoo and conditioner in a bathroom
(Image credit: @eleanorvousden for Who What Wear UK)@eleanorvousden for Who What Wear UK

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The Styling Essentials

Three olaplex styling products on a marble table
(Image credit: @eleanorvousden for Who What Wear UK)@eleanorvousden for Who What Wear UK

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