Couture

Butter Yellow Is Dying, and the Most Elegant Dressers I Know Are Wearing This Color Trend Instead

Rich and earthy, the ochre color trend is taking over in fall 2026. See the runway and tastemaker looks styling it, and shop the key pieces here.

Тренды6 октября 2026 г.

МодаТренды
Influencers wearing outfits featuring the ochre color trend.
(Image credit: @himichelleli; @annabelrosendahl)@himichelleli; @annabelrosendahl
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On the RunwayOn the StreetShop the Trend

Just when we thought we'd fully committed to butter yellow, its replacement is already making a quiet but persistent entrance. Enter ochre—a mustard yellow that's rich, warm, and so sophisticated. While it may seem sudden, the tonal shift was already emerging back on the spring/summer 2026 runways, specifically at Prada, where its satin Wish Bag appeared in an earthy golden yellow. It was the first inkling that the hue was evolving, and for fall/winter 2026, designers were near unanimous on the arrival of this new shade.

Mustard and ochre showed up across the collections at Khaite and Saint Laurent, and it's already earning celebrity stamps of approval too. Just look to this year's It bag: The Row's Cecily Tote, which Kendall Jenner carried in this exact shade. Consider this your cue to swap out the buttery pastels and start shopping the color the best dressed people you know have already moved on to. Here, see the runway and tastemaker looks styling the ochre color trend, and then shop the key pieces defining what elegant color palettes look like this fall.

On the Runway

Detail photo of a Prada Wish Bag on the S/S 26 runway in the shade ochre.
Prada S/S 26
A Khaite runway look from the fall/winter 2026 collection that features the ochre color trend.
Khaite F/W 26
A Saint Laurent runway look from the fall/winter 2026 collection that features the ochre color trend.
Saint Laurent F/W 26

On the Street

Annabel Rosendahl carrying The Row Cecily Bag in ochre.
(Image credit: @annabelrosendahl)@annabelrosendahl
Michelle Li wearing an ochre pair of Prada slingback flats.
(Image credit: @himichelleli)@himichelleli
Mimi Nguyen holding a crushed velvet Liffner clutch in the ochre color trend.
(Image credit: @mimixn)@mimixn
Sara Walker wearing a pair of ochre satin slingbacks.
(Image credit: @styledsara)@styledsara

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