Couture

Sorry, Black—Fashion's "Tackiest" Colour Is Suddenly Everywhere This Winter

From Saint Laurent to Zara, the gold colour trend is everywhere this winter. Here, we round up the best pieces to shop across every price point.

Тренды26 октября 2026 г.

МодаТрендыЗима
A collage of the gold colour trend.
(Image credit: Who What Wear UK)Who What Wear UK
В этой статье
Shop the Gold Colour Trend:

Call it a sign of the times or the ultimate recession indicator, but fashion’s recent fixation with dominant hues has unexpectedly made the gold colour trend the latest shade to covet. But before you think this gilded tone will make you look like a walking bauble this festive period, the elegant pieces on offer prove otherwise. To some, gold will forever be associated with the gaudy stylings of the noughties, reminiscent of the iconic Marc Jacobs dress Kate Moss wore to the Met Gala in 2009, or the matching metallic Louis Vuitton Monogram Miroir Alma bags Kim Kardashian and Paris Hilton carried circa 2006.

To others, they’ll resemble the plethora of designer silhouettes that permeate red carpets each awards season, as Hollywood’s best-dressed love nothing more than to reference the Oscar statues they hope to take home. But even to those who have no context for the significance of this colour, save for maybe Scheana Shay’s viral single from Vanderpump Rules, the prevalence of the gold colour trend will undoubtedly pique interest this winter.

An image of @devapollon wearing the gold colour trend.
(Image credit: @devapollon )@devapollon

Often quite brash and tinny, the hue has been quietly dialled down into a tone that looks both expensive and accessible. Slightly moodier than the chintzy Y2K iterations from the past, the hue first began quietly returning to the zeitgeist almost a year ago when Prada debuted a collection of pouch bags in these vibrant, high-octane hues for its spring/summer 2024 collection. Over the summer, a handful of celebrities stepped out in quick succession wearing The Row’s Cecily satin bag, with the most notable appearance being Kendall Jenner’s gleaming version whilst out in Manhattan.

An image of @annabelrosendahl wearing the gold colour trend.
(Image credit: @annabelrosendahl )@annabelrosendahl

Still, these appearances bore no significance to Saint Laurent’s latest collection. Arguably Anthony Vaccarello's magnum opus, the Belgian designer took his swan song by sending an entire collection of monochrome gold silhouettes down a chandelier-flanked runway under a lit-up Eiffel Tower.

Elsewhere, in New York, Kallmeyer presented a frog-clasp brocade jacket that certainly fits the bill for the "opera dressing" mania sweeping fashion, and Ralph Lauren made a case for a roaring twenties revival with sequin-embroidered gold blouses and tassel scarves.

An image of the gold colour trend on the Saint Laurent SS27 runway.
(Image credit: ImaxTree Launchmetrics Spotlight)ImaxTree Launchmetrics Spotlight

Decadent without being too brash, this jewel tone is making a compelling case for breaking up your unfussy greys and sumptuous blacks this winter. For the late-night soirée on the horizon, throw on a velveteen coat or grab an east-west bag to see you through the evening. Or, if the dark skies and threats of torrential downpours get to be much, incorporate them into your interiors with Rise & Fall’s new sateen bedding collection, which features burnt ochre and rich wheat tones. Either way, this trend certainly has the Midas touch.

Shop the Gold Colour Trend:

Shop the Look

Подборка автора