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I'm a Fashion Editor With a Very Full Sephora Cart—21 New Products I'm Buying (or Already Did)

Who What Wear's senior fashion editor loves Sephora, and she's sharing her top beauty picks for fall. Shop them here.

Красота29 сентября 2026 г.

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A collage of fall beauty products from Sephora.
(Image credit: @allypayer)@allypayer
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Shop My Fall Sephora Picks

Does anyone else find fall to be the best Sephora season? Just like with fashion, there's so much newness to be had. In addition to seasonal releases, the holiday gift sets start trickling in as early as September. Simply put, it's a pretty great time of year to be a Sephora devotee.

While I'm acutely familiar with Sephora's new arrivals at any given moment, I'm actually a senior fashion editor for Who What Wear by trade, but I still make time to peruse Sephora's Just Dropped section on a daily basis. It may sound like a big commitment to check Sephora's new arrivals every day, but if you enjoy it, it doesn't feel like work at all. If you're not someone who has quite that level of commitment but loves Sephora and wants fresh beauty product recommendations, I've got them.

Keep scrolling to see what's in my Sephora cart and items I've already gotten my hands on and can vouch for firsthand. FYI: They're all as chic as they are useful. I am a fashion editor, after all.

Shop My Fall Sephora Picks

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