Couture

I Window Shop for a Living, and These Are 7 Brands I'd Actually Buy From This Fall

From Coach bags to Steve Madden shoes, these are the brands with fall fashion arrivals on our radar this month.

Находки1 октября 2026 г.

collage of influencer and campaign imagery
(Image credit: @lillysisto; Vuori; @annadzhenderson)@lillysisto; Vuori; @annadzhenderson

Shop in Shop is a monthly column dedicated to rounding up the latest arrivals, seasonal trends, and styles from our favorite brands and retailers.

Lots of new products are out right now, and it's our job to cut through the noise for you. You could spend hours scrolling through your favorite retailers' new arrivals, or you can read this edit of our top six arrivals from the brands we love. Below, you'll find ballet flats from Steve Madden, '90s-inspired basics from Quince, trending purple activewear from Vuori, Kendall Jenner–approved fall jackets and jeans from Frame, new shoulder bag styles from Coach, and new Ulla Johnson and Cinq à Sept collections from Saks. We're excited to see all these fall pieces come to life, so join us in shopping this month's favorites below.

Steve Madden Collage
(Image credit: Steve Madden; @lillysisto)Steve Madden; @lillysisto

If we had a dollar for every time we've heard, "Thanks, they're from Steve Madden," we could buy ourselves an absurd amount of the brand's shoes. Steve Madden constantly stocks stylish, fun footwear at a reasonable cost. Our current favorites include classic and faux-ostrich ballet flats, a zebra-print heel, and burgundy loafers you'll get a ton of mileage out of this fall.

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Quince x Jason Bolden Edit
(Image credit: Quince)Quince

Quince is constantly collaborating with celebrity stylists, and its latest edit with Jason Bolden might be our favorite yet. Inspired by classic '90s minimalism but shockingly modern, the collection includes borrowed-from-the-boys cashmere sweaters, lace-trimmed silk shorts, and a good amount of wardrobe staples (like the perfect white tee).

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Vuori campaign imagery
(Image credit: Vuori)Vuori

Vuori has entered the everyday-apparel space with great cashmere pieces, cotton sweaters, and denim. This brand has been churning out high-quality activewear for years (including some new purple pieces that are particularly buzzy), but we're excited about this new category.

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collage of editors wearing coach brooklyn bag
(Image credit: @nataliegrayherder; @annadzhenderson)@nataliegrayherder; @annadzhenderson

When discussing new season arrivals, we'd be remiss not to mention Coach. This is a brand our editors know, love, and constantly wear around the office. The Brooklyn Bag ($295) is a favorite work tote, while new arrivals like the Soft Empire Carryall Bag 21 ($325) are what fashion people wore to and from NYFW shows this year. These six are just a few of the brand's beautiful new bags.

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Frame Kendall Jenner Campaign Imagery
(Image credit: Frame)Frame

Frame is known for its luxe wardrobe staples, and everyone (including Kendall Jenner) is a fan. These fall investment pieces will stay in your closet far beyond the next three months. We're eyeing the brand's buttery leather pieces, wool fringe coats, and interesting denim silhouettes.

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Saks x Cinq a Sept
(Image credit: Saks)Saks

For seasonal statement pieces, Cinq à Sept has some fun new arrivals at Saks. We love the jacquard print, ruffled and pleated fabrics, and dresses that are perfect for any fall wedding.

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Saks Ulla Johnson E-Commerce
(Image credit: Saks)Saks

Ulla Johnson is a brand that stays on our fashion wish list. Each collection feels like something stylish French women would wear, and these latest pieces from Saks keep that sentiment alive. And if any French women are reading this, we know you won't protest.

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