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Amazon's Early Prime Day Deals Have Just Landed—9 Chic Buys Our Editors Are Already Shopping

From the perfect pair of Levi's 501 jeans to the hair tool that makes getting ready a breeze, keep scrolling to shop the best Amazon Prime Day deals.

Находки5 октября 2026 г.

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Amazon prime big deals day
(Image credit: Amazon)Amazon

I’ll be the first to admit that I’m often a little apprehensive about shopping the sales. My over-excitement tends to get the better of me, and before I know it, I’ve spent considerably more than I ever intended. So, with Amazon Prime Day on the horizon, I did what any sensible shopping editor would do: made a list of exactly what I’m looking for and vowed not to stray from it. The best part? Almost everything on my wish list is already discounted in Amazon’s early Prime Day deals.

From the ever-elegant JW Pei Hana tote and a classic pair of Levi’s jeans to the Oura Ring I’ve desperately wanted since I first heard about it, the early deals are already surprisingly good. There are chic ballet flats, perfect transitional jackets, some of my favourite beauty tools and even the Medik8 Retinal Serum I use every single day—all reduced ahead of the main event.

So, rather than getting distracted by the thousands of deals already appearing, I’ve done the scrolling for you. Keep reading to shop the best early Amazon Prime Day deals actually worth adding to your basket.

Amazon Prime Day or Amazon Prime Big Deal Days 2026 runs from 6 to 7 October. The two-day shopping event is exclusive to Amazon Prime members and kicks off the retailer’s festive shopping season.

Prime Big Deal Days fashion deals often include clothing, footwear, handbags, activewear, jewellery and accessories. As the sale takes place in October, it’s a particularly good time to look for autumn/winter staples such as coats, knitwear, boots, denim and cold-weather accessories.

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