Couture

Dakota Johnson's '90s-Inspired Liquid Hair Was Achieved With This $29 Dry Gloss

Dakota Johnson is known for ultra-shiny strands. Here are the exact styling products her hairstylist, Mark Townsend, uses to achieve the look.

Красота9 октября 2026 г.

КрасотаВолосы
Dakota Johnson on the red carpet.
(Image credit: Getty Images)Getty Images

If there's one thing Dakota Johnson is known for (aside from her acting chops and dry sense of humor, which has launched a thousand internet memes), it's shiny hair. For years, people have obsessed over how glossy her signature espresso-colored strands look, whether she's on a red carpet, hosting Saturday Night Live, or on a press junket. I'm no different. As a beauty editor, I've been on a shiny-hair quest for years, and she's my celebrity North Star.

Luckily for me, I just learned the *exact* products her hairstylist, Mark Townsend, uses to achieve her liquid hair look—at least for her recent appearance at the NYC premiere of Verity. It involved five styling products, including a $29 dry gloss that delivers expensive-looking shine.

Dakota Johnson at the Verity premiere.
(Image credit: Getty Images)Getty Images

"It's no secret that Dakota Johnson and I are inspired by '90s supermodels at the moment, and for the premiere of Verity in NYC we decided on a very '90s half-up hairstyle," Townsend says. "The two-piece Calvin Klein look that Dakota chose for the premiere was full of sparkle and shine, so we wanted her hair to be just as shiny and bright!"

Townsend used IGK Hair products. Below, shop all five, including the dry gloss.

Shop the Look

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