Couture

Purple Is Very Chic, But This Color Trend Will Be Even More Popular in 2027

Another jewel tone is coming for your wardrobe, and the S/S 27 runways proved it. Here, shop the color trend that'll be everywhere next year.

Тренды18 октября 2026 г.

МодаТренды
Collage of influencers and runway models wearing cobalt blue.
(Image credit: @monikh; @styledsara; Launchmetrics Spotlight; @annabelrosendahl)@monikh; @styledsara; Launchmetrics Spotlight; @annabelrosendahl
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The Runway and IRL EvidenceShop Chic Cobalt-Blue Pieces

If hearing that there's already a trend set to knock royal purple off its throne gives you color-trend whiplash, I get it. But this one is pretty undeniable. The hue I speak of is cobalt blue. Its rise actually began months ago, but after it appeared on countless spring/summer 2027 runways throughout fashion month (Loewe, Kallmeyer, Proenza Schouler, among others), it's clear that cobalt—used somewhat interchangeably with Klein blue, royal blue, and ultramarine—will be the It color of 2027.

Cobalt blue isn't that far from royal purple and is a clear continuation of the jewel-tone theme that's defined fashion as of late. The runway and fashion-person examples below show that it's cool to wear as just a pop of color or from head to toe, so have fun with it.

Keep scrolling to see cobalt on the runways and IRL and shop chic options to wear now and in 2027.

The Runway and IRL Evidence

On the S/S 27 Runways

Model wearing cobalt blue on an S/S 27 runway.
(Image credit: Launchmetrics Spotlight)Launchmetrics Spotlight

Pictured: Givenchy S/S 27

Model wearing cobalt blue on an S/S 27 runway.
(Image credit: Launchmetrics Spotlight)Launchmetrics Spotlight

Pictured: Calvin Klein Collection S/S 27

Model wearing cobalt blue on an S/S 27 runway.
(Image credit: Launchmetrics Spotlight)Launchmetrics Spotlight

Pictured: Ralph Lauren Collection S/S 27

Model wearing cobalt blue on an S/S 27 runway.
(Image credit: Launchmetrics Spotlight)Launchmetrics Spotlight

Pictured: Loewe S/S 27

Model wearing cobalt blue on an S/S 27 runway.
(Image credit: Launchmetrics Spotlight)Launchmetrics Spotlight

Pictured: TWP S/S 27

On the Fashion Set

Influencer wearing a cobalt blue suit.
(Image credit: @cocoschiffer)@cocoschiffer
Influencer wearing a cobalt blue top.
(Image credit: @monikh)@monikh
Influencer wearing a cobalt blue scarf and bag.
(Image credit: @styledsara)@styledsara
Influencer wearing a cobalt blue scarf belt.
(Image credit: @annabelrosendahl)@annabelrosendahl
Influencer wearing a cobalt blue T-shirt.
(Image credit: @nlmarilyn)@nlmarilyn

Shop Chic Cobalt-Blue Pieces

Shop the Look

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