The Future-Proof Beauty Products Keke Palmer, Sofia Richie Grainge, and Maude Apatow Swear By
The most timeless items, according to three Who What Wear cover stars.
ICYMI: Who What Wear is celebrating its 20th anniversary this month. Happy birthday to us! To prepare, we spent a lot of time reflecting on the last two decades and reviewing the biggest moments in fashion and beauty. Celebrity brands! Designer collections! High-low collabs! You name it, and we analyzed, sorted, and sifted it all into our first-ever special-edition print issue. It's major.
As part of our celebratory streak, we reconnected with three former Who What Wear digital cover stars—Keke Palmer, Sofia Richie Grainge, and Maude Apatow—to ask for their desert-island beauty products. These are their essentials, aka the future-proof items that they know they'll use for the next 20 years. Without further ado, scroll on to see their tried-and-true picks.
Keke Palmer
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La Roche-Posay
La Roche-Posay Mela B3 Double Dose Day & Night Intensive Treatment
$55
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Creme of Nature
Creme of Nature Argan Oil Style & Shine Foaming Mousse
$6
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CREED
$310
Sofia Richie Grainge
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Aquaphor
$25
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UNITE Hair
UNITE Hair 7Seconds Detangler Leave-In Conditioner
$43
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Maude Apatow
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Hourglass
Hourglass Ambient Lighting Palette
$75
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SOFIE PAVITT FACE
SOFIE PAVITT FACE Mandelic Acid Exfoliating & Clearing Serum
$54