I Ran the Numbers: These Are the Most Popular Items Our Readers Are Buying for Fall (So Far)
Shop the reader-favorite items of fall 2026, including brands such as Adidas, Nordstrom, and J.Crew.
One interesting part of being a Who What Wear editor is seeing what our readers are into. We often analyze shopping data, and I've previously covered what the most-bought items of 2025 were, as well as which designer bags our readers were buying this summer. With fall here, I was curious to see what's being bought for the new season. To do this, I looked at sales between August 1 and September 25.
As I was going through the data, two things were immediately clear. First, our readers are focused on buying under-$200 wardrobe staples right now. Second, there's one brand that was shopped the most. Adidas came in first place, with the Samba OG Sneakers being the top-purchased item. Other pairs from the brand purchased in the past two months include the Tokyo Low-Top Sneakers, Taekwondo Mei Ballet Flats, Samba Jane Sneakers, and Japan Low-Top Sneakers.
Coming in second place for the most-purchased item was Quince's Organic Cotton Boyshorts, and third place went to Nordstrom's Maddox Ballet Flats. The retailer had several other best sellers too: COS's Satin Wide-Leg Pull-On Pants, Cotton On's '90s V-Neck Three-Quarter Sleeve, and BP's Crewneck Cotton-Blend Cardigan. Another brand that was all over the data was J.Crew, including basics like the viral $98 Luna Pants and various Rollneck silhouettes.
Below, take a look at the items our readers bought (so far) this fall, starting at $25.
Adidas Samba OG Sneakers
Shop the Look
Подборка автора
adidas
$100
Quince Organic Cotton Boyshorts
Shop the Look
Подборка автора
Quince
$30
Nordstrom Maddox Ballet Flats
Shop the Look
Подборка автора
Nordstrom
$80
Adidas Tokyo Low-Top Sneakers
Shop the Look
Подборка автора
adidas
$90
COS Satin Wide-Leg Pull-On Pants
Shop the Look
Подборка автора
COS
$129
J.Crew Luna Pants
Shop the Look
Подборка автора
J.Crew
J.Crew Luna Pant in Cotton Poplin
$98
J.Crew Tiny Rollneck
Shop the Look
Подборка автора
J.Crew
$98
Adidas Taekwondo Mei Ballet Flats
Shop the Look
Подборка автора
adidas
adidas Taekwondo Mei Ballet Shoes
$100
Adidas Samba Jane Sneakers
Shop the Look
Подборка автора
adidas
$100
Adidas Japan Low-Top Sneakers
Shop the Look
Подборка автора
adidas
$110
Reformation Olina Cropped Pants
Shop the Look
Подборка автора
Reformation
Reformation Olina Cropped Pant
$198
COS Clean Cut Long-Sleeve T-Shirt
Shop the Look
Подборка автора
Levi's 725 High-Rise Bootcut Jeans
Shop the Look
Подборка автора
J.Crew 2025 Rollneck Sweater
Shop the Look
Подборка автора
Eckhaus Latta X J.crew
Eckhaus Latta X J.crew Rollneck
$180
J.Crew Rollneck Reversible Cardigan
Shop the Look
Подборка автора
J.Crew
J.Crew Rollneck Reversible Cardigan
$128
J.Crew Perfect-Fit Crewneck T-Shirt
Shop the Look
Подборка автора
J.Crew
J.Crew Perfect-Fit Crewneck T-Shirt
$40
H&M Fine-Knit Cardigan
Shop the Look
Подборка автора
H&M
$30
Madewell The Easy Shirt
Shop the Look
Подборка автора
Madewell
Madewell The Easy Shirt in Poplin
$88
Reformation Eli Oversized Shirt
Shop the Look
Подборка автора
Reformation
Reformation Eli Oversized Shirt
$148
Cotton On '90s V-Neck ¾ Sleeve
Shop the Look
Подборка автора
Cotton On
Cotton On '90s V-Neck Three-Quarter-Sleeve
$25
Nordstrom Relaxed-Fit Pima Cotton Crewneck T-Shirt
Shop the Look
Подборка автора
BP Crewneck Cotton-Blend Cardigan
Shop the Look
Подборка автора
J.Crew Verona Ballet Flats
Shop the Look
Подборка автора
Madewell The Greta Glove Flats
Shop the Look
Подборка автора
Madewell
$98
J.Crew Short-Sleeve V-Neck Sweater
Shop the Look
Подборка автора
Reformation Clara Cashmere Crew Cardigan
Shop the Look
Подборка автора
Reformation
Reformation Clara Cashmere Crew Cardigan
$198
J.Crew Cosmo Pants
Shop the Look
Подборка автора
J.Crew
J.Crew Cosmo Pant in Luster Charmeuse
$158
J.Crew Boyfriend Jersey Relaxed Long-Sleeve T-Shirt
Shop the Look
Подборка автора
