We Love When Strangers Compliment Our Skin and Scent—Trust Us, These 15 Products Are Showstoppers
Here, discover the best new beauty products to buy in September, all of which are tested and ranked by our discerning WWW beauty editors.
This probably goes without saying, but we beauty editors don't recommend products purely for external validation purposes. There's so much more that goes into our discerning picks, such as the sensorial experience, expert- and clinically backed claims, and, of course, efficacy. That said, any immediate praise certainly doesn't hurt. When a formula is a genuine delight to apply, provides quick results, and earns us compliments from friends and strangers alike? We call that a triple threat—and our list of best September launches are filled with them. From a hydrating, no-budge lip liner to a radiant foundation stick to perfectly juicy summer-to-fall fragrances, these are the 15 products we fell hard and fast for this month. Trust, they're so good that people around us can't help but notice them too.
Erin Jahns, Beauty Director
Yise Beauty Xtremely Quenched Peptide Instant Glow Moisturizer
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Juliette Has a Gun Purple Trouble Eau de Parfum
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Juliette Has a Gun
Juliette Has a Gun Purple Trouble Eau de Parfum
$115
Danessa Myricks Beauty Glosswork 4D Ultra Shine Plumping Lip Gloss
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Danessa Myricks Beauty
Danessa Myricks Beauty Glosswork 4D Ultra Shine Plumping Lip Gloss
$26
Jamie Chevron, Senior Beauty Editor
Natura Bissé Diamond Extreme Molecular Acid Peel Mask
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Natura Bissé
Natura Bissé Diamond Extreme Molecular Acid Peel Mask
$220
La Bonne Brosse N.01 The Body Brush
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LA BONNE BROSSE
LA BONNE BROSSE N.01 The Body Brush
$155
YSL Beauty Libre Santal Eau de Parfum
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Yves Saint Laurent
Yves Saint Laurent Libre Santal Eau de Parfum
$155
Kaitlyn McLintock, Beauty Editor
Lemme Relax: Magnesium Complex Soft Chews
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Kulfi Lassi Lips Staining Lip Liner
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Victoria Beckham Beauty Jeans Satin Kajal Liner
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Victoria Beckham Beauty
Victoria Beckham Beauty Satin Kajal Liner - Jeans
$35
Alyssa Brascia, Associate Beauty Editor
MAC Studio Radiance Skin Tint Stick
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MAC Cosmetics
MAC Cosmetics Studio Radiance Skin Tint Stick
$38
Anfisa Skin Ân-Define Ceramide Liner
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ANFISA Skin
ANFISA Skin Ân-Define Ceramide Liner
$29
Dolce & Gabbana Your Devotion Eau de Parfum Intense
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Dolce&Gabbana
Dolce&Gabbana Your Devotion Eau de Parfum Intense
$190
Sabrina Talbert, Assistant Beauty Editor
Got2b Glued Wax Stick
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got2b
$7
As I Am Curl Color Bold Gold
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As I Am Curl Color
As I Am Curl Color Curl Color Bold Gold
$8
Tangle Teezer The Complete Carebrush for Curly to Coily Hair
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Tangle Teezer
Tangle Teezer The Complete Carebrush for Curly to Coily Hair
$23
Why Trust Who What Wear
At Who What Wear, we know that beauty isn't one-size-fits-all. Over the years, our editors have tested thousands of products—including skincare, makeup, haircare, and nails—while also working closely with trusted experts, like renowned dermatologists, celebrity makeup artists, and other leading industry insiders. Together, this ensures every guide is well-researched, inclusive, and relevant to you.
We focus on formulas that deliver, whether they're affordable favorites or luxury investments. Our product selection is based on tangible results, ingredient know-how, and what we'd truly recommend to our closest friends and family members.