We're Proud Glass Skin Disciples and Perfume Snobs—These Were Our Favorite Beauty Products in October
Here are 17 items that exceeded our editors' expectations this month, from a musky scent to a teeth-whitening kit. I bet you'll love them just as much as we do.
Here at Who What Wear, we spot beauty treasures like it's our job because, well, it is. With a collective 37 years of experience sifting through buzzy launches, we have a knack for separating the truly stellar formulas in an oversaturated, overwhelming market, and we don't just recommend products all willy-nilly. A serum that claims to deliver a dewy glow better make our complexions resemble a pane of glass, a volumizing mousse needs to deliver shampoo commercial–level bounce, and a crowd-pleasing perfume ought to earn at least three "You smell amazing!" compliments before we give it our editor stamp of approval. Whenever we do land on a soon-to-be-viral hero? You better believe we're singing its praises to everyone we know.
This brings me to the list below of October favorites. From a mysterious, musky fragrance to a radiant teeth-whitening kit, these are the 17 items that truly exceeded our expectations. We have zero doubt that you'll love them just as much as we do.
Alyssa Brascia, Associate Beauty Editor
Salt & Stone Ambrette & Pear Eau de Parfum
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Salt & Stone
Salt & Stone Ambrette & Pear Eau de Parfum
$96
Haus Labs Sun Dipped Hydrating Bronzing Veil
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Haus Labs
Haus Labs Sun Dipped Hydrating Bronzing Veil
$32
Dyson Omega Hydrating Hair Oil
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Dyson
Dyson Omega Hydrating Hair Oil
$55
Kaitlyn McLintock, Beauty Editor
Marc Jacobs Beauty Drawn This Way Long-Wear Waterproof Gel Eyeliner
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Marc Jacobs Beauty
Marc Jacobs Beauty Drawn This Way Long-Wear Waterproof Gel Eyeliner
$26
Heretic Parfums Doppelgänger Eau de Parfum
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Heretic Parfums
Heretic Parfums Doppelgänger Eau de Parfum
$125
Danessa Myricks Glosswork 4D Ultra Shine Plumping Lip Gloss
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Danessa Myricks Beauty
Danessa Myricks Beauty Glosswork 4D Ultra Shine Plumping Lip Gloss
$26
Sabrina Talbert, Assistant Beauty Editor
Hourglass Ambient Lighting Edit Unlocked Palette
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HOURGLASS
HOURGLASS Ambient Lighting Edit Unlocked Palette
$98
Pattern Palo Santo Fragrance Hair Mist
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PATTERN
PATTERN Palo Santo Fragrance Hair Mist
$22
Erin Jahns, Beauty Director
Westman Atelier Suprême Bio-Complex Liquid Foundation
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Westman-Atelier
Westman-Atelier Suprême Bio-Complex Liquid Foundation
$69
Supersmile Travel Whitening Kit
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Supersmile
Supersmile Travel Whitening Kit
$100
G.M. Collin Lip Plumping Oil
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G.M. Collin
$38
Daniela Morgan, Awards Associate
Dr. Althea 345 Relief Cream
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Dr. Althea
$27
Mediheal Teatree Wrapping Serum Mask
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MEDIHEAL
MEDIHEAL Teatree Wrapping Serum Mask
$30
MakeItSkin SuperBand Hydrocolloid Bandages
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MakeItSkin
MakeItSkin SuperBand Hydrocolloid Bandages
$20
Jamie Chevron, Senior Beauty Editor
Neuraé Harmonie the Eye Contour Cream
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Neuraé
Neuraé Harmonie the Eye Contour Cream
$100
Joonbyrd Peace Mood Jelly
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Joonbyrd
$38
Omi IFP-131 Hair Growth Peptides
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Why Trust Who What Wear
At Who What Wear, we know that beauty isn't one-size-fits-all. Over the years, our editors have tested thousands of products—including skincare, makeup, haircare, and nails—while also working closely with trusted experts, like renowned dermatologists, celebrity makeup artists, and other leading industry insiders. Together, this ensures every guide is well-researched, inclusive, and relevant to you.
We focus on formulas that deliver, whether they're affordable favorites or luxury investments. Our product selection is based on tangible results, ingredient know-how, and what we'd truly recommend to our closest friends and family members.