Couture

I Just Tried the New Alexa Chung x Reformation Collab—Here's Everything Worth Buying

Fashion muse Alexa Chung teamed up with Reformation to produce a 30-piece collection. Shop our favorite styles, from vintage-esque dresses to velvet jackets.

Находки5 октября 2026 г.

Collage of Alexa Chung and fashion editor Judith Jones in the new Reformation x Alexa Chung collection.
(Image credit: Reformation; @joiedejude)Reformation; @joiedejude

Every other week, there seems to be a new fashion collab dropping, but now and then, one comes around that really gets my editor senses tingling. Case in point: the new Alexa Chung x Reformation collection that just launched today. Any cool fashion person knows that when fashion muse and It-girl Alexa Chung puts her creative touch on a project, it's going to be good. What makes this even more exciting is that she's co-designed with Reformation, the coolest brand on the block for trend-forward styles.

Featuring classic knits, tailored outerwear, and delicate delights, the 30-piece collection is filled with original designs, sumptuous fabrics, romantic silhouettes, of-the-moment colors, and unexpected pairings—all inspired by British classics, vintage style, and pieces Chung has been styling for years.

Below, I'm highlighting the pieces I was lucky enough to try on firsthand and sharing my absolute favorite styles. To summarize, the collection is fun, effortless, and pretty charming—much like Chung herself. Keep scrolling to shop the collab.

Judith Jones in a black satin dress from the Alexa Chung x Reformation collection.
(Image credit: @joiedejude)@joiedejude

One of my favorites from the collection, this lace-trimmed satin dress leans into '90s vintage vibes with its minimalist knee-length silhouette, chic spaghetti straps, and lace. It will make for the perfect holiday dress this festive season.

Shop the Look

Подборка автора

Judith Jones in a gold velvet dress.
(Image credit: @joiedejude)@joiedejude

If you have a winter wedding or special soirée, this sumptuous chartreuse velvet dress is a must. The ruching in the front and back oozes '20s vibes, and the low back is stunning. The color and fabric look so luxe.

Shop the Look

Подборка автора

Judith Jones in a purple dress.
(Image credit: @joiedejude)@joiedejude

The perfect way to lean into this season's most popular color trend is with this head-turning satin dress. It has a playful bubble hem and a charming sweetheart neckline.

Shop the Look

Подборка автора

Judith Jones in a sheer dress.
(Image credit: @joiedejude)@joiedejude

Layers of sheer organza were all over the fall/winter 2026 runways, and this ethereal dress is the perfect way to try the trend. I love the square neckline and the fact that it can easily be dressed up or down. It also comes in a chic light gray.

Shop the Look

Подборка автора

Judith Jones in a print skirt.
(Image credit: @joiedejude)@joiedejude

This skirt! Wow. The delicate embroidery, the gorgeous color, the chic silhouette—it's so pretty and unique.

Shop the Look

Подборка автора

Judith Jones in a velvet jacket.
(Image credit: @joiedejude)@joiedejude

Another favorite from the collection, this is one of those jackets everyone will ask you about when you wear it. The sumptuous blue-purple velvet is ultra-luxurious and will work with jeans, tailored trousers, and slip skirts alike.

Shop the Look

Подборка автора

Shop the Look

Подборка автора